Sep 2, 2021 • 38M

S1 - E09 - Attention as a metric - Mike Follett

 
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In this episode Wayne chats with Mike Follett about using attention as a success metric for advertising. Mike is the Managing Director of eye-tracking company Lumen and the most knowledgeable person in the industry about this topic. This is a fascinating discussion and one we're sure you'll enjoy!


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