Feb 10, 2022 • 55M
S2 E2 - Mathieu Roche - TCF
The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way.<br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>
In this episode Wayne chats with Mathieu Roche, Co-Founder and CEO at ID5, a user identification company for digital advertising.
They discuss the ruling from the Belgian data protection authority which you can find here - https://www.gegevensbeschermingsautoriteit.be/publications/beslissing-ten-gronde-nr.-21-2022-english.pdf
They also discuss the IAB Europe response which you can find here - https://iabeurope.eu/all-news/apd-ruling-clears-way-for-work-on-developing-tcf-into-a-formal-gdpr-code-of-conduct-iab-europe-statement-on-the-apd-decision-announced-today/
See acast.com/privacy for privacy and opt-out information.