Listen now (38 mins) | In this episode Wayne chats with Mike Follett about using attention as a success metric for advertising. Mike is the Managing Director of eye-tracking company Lumen and the most knowledgeable person in the industry about this topic. This is a fascinating discussion and one we're sure you'll enjoy!
S1 - E09 - Attention as a metric - Mike Follett
S1 - E09 - Attention as a metric - Mike…
S1 - E09 - Attention as a metric - Mike Follett
Listen now (38 mins) | In this episode Wayne chats with Mike Follett about using attention as a success metric for advertising. Mike is the Managing Director of eye-tracking company Lumen and the most knowledgeable person in the industry about this topic. This is a fascinating discussion and one we're sure you'll enjoy!