PODCAST - Programmatic Transparency w/ Rachel Mervis from Kimberly-Clark
This week I’m joined by Rachel Mervis who is the Global Programmatic Capability Lead at Kimberly-Clark, and we talk about programmatic transparency.
Programmatic transparency has been a *very* hot topic over the years and there are very few high-profile advertisers who have gone on the transparency journey and been willing to share what they have learnt. I felt very fortunate that Rachel opened up about her experiences in driving programmatic transparency in her roles, and in particularly the ‘why’ and ‘how’ you should do it.
I hope you enjoy this episode!