S1 - E05 - Publisher Monetization

The AdPod

S1 - E05 - Publisher Monetization - Steph Layser

1×

0:00

-44:51

S1 - E05 - Publisher Monetization - Steph Layser

Wayne Blodwell

May 13, 2021

Wayne is joined by Steph Layser, VP of Advertising Technology & Operations at News Corp. In this episode they discuss how publisher monetization has evolved, and cover tonnes of topics including; header bidding, the role of Google, brand safety and the role of news publishers in society.

See acast.com/privacy for privacy and opt-out information.

0 Comments

The AdPod

The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way.<br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>

Listen on