In this episode of The AdPod Wayne chats with Ali Manning who is Co-Founder & COO at Chalice and Tylynn Pettrey who is Data Science Lead at Chalice. In this episode they cover what an algorithm is, how they can be applied in media buying, what makes an algorithm custom and will they make programmatic traders redundant.
S2 E4 - Ali Manning & Tylynn Pettrey - Custom Algo's
S2 E4 - Ali Manning & Tylynn Pettrey - Custom…
S2 E4 - Ali Manning & Tylynn Pettrey - Custom Algo's
In this episode of The AdPod Wayne chats with Ali Manning who is Co-Founder & COO at Chalice and Tylynn Pettrey who is Data Science Lead at Chalice. In this episode they cover what an algorithm is, how they can be applied in media buying, what makes an algorithm custom and will they make programmatic traders redundant.