Thought-provoking...and an interesting framework for digital ad strategy.
From what I have seen over the last 30 years in this game, for most buying or borrowing as you put it will suffice; there will always be innovators that want to hot-rod/mod their tech to meet specific requirements. It costs to be first...and that includes trial and error. The gains might be worth it.
Ultimately it comes down to a financial calculation called "internal rate of return" as well it should licenses and developers are not free resources. Nor is time so the calculation should take all that into consideration.
Thought-provoking...and an interesting framework for digital ad strategy.
From what I have seen over the last 30 years in this game, for most buying or borrowing as you put it will suffice; there will always be innovators that want to hot-rod/mod their tech to meet specific requirements. It costs to be first...and that includes trial and error. The gains might be worth it.
Ultimately it comes down to a financial calculation called "internal rate of return" as well it should licenses and developers are not free resources. Nor is time so the calculation should take all that into consideration.