OPINION - I'm cynical when it comes to Retail Media
www.theadpod.com
I’m the least ‘first-mover’ person you’re likely to meet, well, apart from my Grandma. I really dislike bandwagons. I usually tend to wait and see if there’s much behind the hype and then make my own opinions (to be honest, this isn’t a great trait in consulting where lots of consultants sell the ‘next big thing’!). The current Retail Media trend is an example of this. Technology companies & service providers, have all been jumping on the Retail Media bandwagon.
OPINION - I'm cynical when it comes to Retail Media
OPINION - I'm cynical when it comes to Retail…
OPINION - I'm cynical when it comes to Retail Media
I’m the least ‘first-mover’ person you’re likely to meet, well, apart from my Grandma. I really dislike bandwagons. I usually tend to wait and see if there’s much behind the hype and then make my own opinions (to be honest, this isn’t a great trait in consulting where lots of consultants sell the ‘next big thing’!). The current Retail Media trend is an example of this. Technology companies & service providers, have all been jumping on the Retail Media bandwagon.