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🎧SSPs w/ Matt Sattel from OpenX🎧
Season 4 Episode 1 of The AdPod
Hope you all had great weekends.
The first guest episode of The AdPod for Season 4 is live, and it’s a good one! I’m joined by Matt Sattel who is SVP of Global Buyer Development at OpenX and we chat about SSPs.
I wanted to open the season discussing SSPs because they have been one of the most controversial categories in programmatic in recent times. They came to existence to enable publishers to connect their supply with buyers, but over time their role has expanded and question marks have been raised over the level of transparency they provide.
Matt was an amazing guest and was very open and honest in his answers, so I’m positive you’ll get a lot of value from the conversation.
As always you can listen to the episode via your favorite podcast provider or by clicking this link.
I hope you enjoy.