Jul 28, 2021 • 37M

S1 - E07 - Data Transformation - Lara Izlan

 
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The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way.<br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>
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This week Wayne is joined by Lara Izlan, Director of Data Strategy at ITV. Many companies are going through a 'data transformation' but it is a commonly misunderstood topic. In this week's episode, Lara and Wayne discuss what it means, what's the point of it, and how it can be practically applied.




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