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🎧 Retail Media 🎧
New episode with Ollie Shayer from Boots UK
I wrote late last year about why I’m cynical about retail media and it was one of my most engaged with pieces of the year. I listed out why I’m cynical (mainly due to the challenges of launching something on the sell-side in a siloed way), but I also did say that it was something a handful of sellers and buyers should be piling into.
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Boots UK is one of those companies and I was super fortunate to chat recently with Ollie Shayer, Omni-Media Director about their retail media network approach on the buy and sell side.
In this episode you’ll learn;
What retail media is
How to put the customer first
How to collaborate with multiple stakeholders with differing incentives
How retail media will transform in the next 18 months
So much knowledge and opinion in this 30 minute episode that I’ll know you’ll really enjoy it. You can listen to it in your favorite podcast player or by hitting THIS LINK.