In the second episode of this season, I chat to the brilliant Rachel Smith about the trade press. The trade press is such an important part of the advertising industry, but its remit has evolved significantly over the years.
Rachel is co-founder and CEO of ExchangeWire, a business born out of a blog on AdTech and now operates in multiple markets with full global coverage and provides events, podcasts, awards and much more for the industry.
As always you can check out the podcast on your favourite provider or click the link below.
Please feel free to provide any feedback, I’m always looking to take on people’s thoughts and opinions!