LISTEN - Digital Measurement 🎧
Hi friends,
I was fortunate enough to sit down with Rob Webster, Global Vice President of Strategy at Control Vs Exposed recently to chat all things digital measurement.
Given regulatory changes, changes by operating systems & browsers and advertisers realizing that maybe ‘digital attribution’ has never been all that it’s cracked up to be, digital measurement is top of many marketers’ minds.
In this episode we chat about how advertisers can get proactive with measurement, what all these changes really mean, how to integrate data across the business to make better decisions and tonnes more. Rob is an undeniable industry legend and, in this episode, drops a lot of knowledge bombs.
I know you’ll enjoy this one, so give it a listen on your favorite podcast platform or by clicking below.
Cheers,
Wayne