Goodbye The AdPod.
End of a short era.
The AdPod started back in February 2021 with the aim of sharing interesting conversations I was fortunate enough to be having with others (particularly during the pandemic years when everything was remote and I became obsessed with listening to podcasts whilst walking every lunchtime).
Since then there’s been 3.5 series, over 40 guests and tens of thousands of plays.
On the down side, it is time consuming, logistically constraining and quite intense to keep prepping, researching and briefing for specific topics.
I have never commercially benefited directly from the podcast, but when I was consulting full time it had an indirect benefit of putting my name out there on a regular basis in a thought leadership manner, which was what I was essentially selling.
Going into 2024 I won’t be consulting very much at all (only 3 or 4 interesting projects over the course of the year) as I focus on my new venture Impact Media, so I believe the indirect benefits no longer outweigh the opportunity costs.
It therefore makes sense to be shuttering The AdPod. The episodes will exist online for as long as Spotify, Apple and others allow them - so feel free to go through the back catalogues and check them out.
I will be releasing new content in the coming year for Impact Media, but that will have a very specific angle and format to it (coming soon).
I want to say thanks to all the amazing guests who gave up their valuable time for free to come on to a niche industry podcast and to educate others. I have only had ever one ‘no’ from an invite to the podcast, and I think that’s testament to the willingness of people to bring the industry forward.
Finally, thank you for following along, listening and providing feedback. It gave me a lot of energy along the way (particularly in some pretty darks times during covid and relocating to America) and for that I’m very grateful.
I’m sure we’re already connected, but if not, you can find me over on LinkedIn.
Stay safe and see you soon,