Hi all,
Diverse Media has become such a big topic of conversation in recent years, especially from big brands who have set specific targets of how much money should be reaching diverse owned media companies.
But what is diverse media?
Why is it important?
What can happen when brands take it seriously?
Well, I was lucky enough to chat with Christopher Kenna from Brand Advance Group about it, and he had a fair few things to share (to say the least!).
I’m positive that, like me, you’ll learn a lot from this chat!
As always you can listen to this on your favorite podcast provider or by clicking this link.
Cheers,
Wayne
P.s - don’t forget to check out the Programmatic Sprint I’m running next year for intermediate digital advertising professionals looking to level up their programmatic knowledge. It’ll be a lot of my experience thrown into a six week sprint, so will be hugely valuable for the right people.