🎧 ANA Programmatic Report 🎧

A conversation with Tom Triscari

Hi friends,

Death, taxes and reports into the programmatic supply chain seem to be the only guarantees in life these days.

The latest programmatic supply chain report from the ANA (association of national advertisers in the USA) broke a couple weeks back - this time around they’ve delivered a ‘first look’ which highlights seven initial findings. There will be a follow up report later in the year which will look at more data and bring to light more findings.

Tom Triscari was significantly involved in this report and I’ve known Tom for a good few years - one of the industry’s best and brightest, and a conversation with him is always fun. This one is no different.

We cover;

• Why the report came to be

• MFA sites and the problem with exclusion lists

• Information asymmetry (i.e buyers and sellers having different levels of info per ad spot)

• Tips that buyers can take to overcome the issues highlighted

• Much more…

I hope you enjoy this one. Check it out in your favourite podcast player or here.

Stay safe and chat soon,
Wayne