Welcome back to My Two Cents on Programmatic. I hope you were able to have a good break over the holiday season. In this edition of Two Cents, I share some thoughts on aggressive fragmentation in ads and what that means for advertisers, as well as listing out some of the latest AdTech moves.
2022 - The Great Fragmentation (of Ads)
2022 - The Great Fragmentation (of Ads)
2022 - The Great Fragmentation (of Ads)
Welcome back to My Two Cents on Programmatic. I hope you were able to have a good break over the holiday season. In this edition of Two Cents, I share some thoughts on aggressive fragmentation in ads and what that means for advertisers, as well as listing out some of the latest AdTech moves.